Our Philosophy

Advertising success doesn’t come overnight, and neither does the results of a thoroughly thought-out marketing strategy. Logo/business card/website/etc. chop-shops that whip out designs in 24 hours for a few hundred dollars are misleading small business owners. Successful advertising is more than just attractive design—it's effective design. Long-term success is built using a long-term marketing strategy. The statistics for small business failures are astonishing, leaving very little room for entrepreneur flaws. A large chunk of your business success, a direct result of your advertising, marketing, corporate identity, sales, and positioning success, should be consistently evaluated to make sure your right on target.

In order to have long-term success your advertising will need to convey effectively-designed messages placed in the proper mediums, bring consistent brand awareness with a proper image and positioning strategy, and employ marketing and advertising techniques to out-hustle your competition. An on-going relationship with EAS to help manage your advertising program will ensure that the final piece of the puzzle will be in good hands. You can then focus your company's time and efforts on running your business.

At EAS we walk with you every step of the way. Our goal is not to just sell you a service, our goal is to become your partner. The success of your advertising program, and essentially your business, is a reflection of our success as your agency—and our ability to produce results. We take that job very seriously.

The Advertising Solution

Our Advertising Solution is not a pre-set arrangement of services. Rather, it is a custom analysis, design, and management program for your businesses' advertising as a whole. The program basically suggests that we see the whole picture and align a long-term approach for success to our advertising strategy and schedule. We do each project seperately, billed seperately, but we begin the puzzle with the most important pieces first. We begin with the most basic and most effective–the core identity and marketing strategy first. Once the foundation has been established, we begin to design the actual advertising and map out an advertising program. The Advertising Solution isn’t meant to be a single product, rather it's a long-term strategy for success with guide posts.

Analysis.

The analysis starts with the fundamental questions - Why am I here? What is the purpose of my business? What is it that I have to offer? And to whom? This seems simple enough, but commonly business are long into their journey before they realize they have no idea where their going. This often leads to failing marketing as well as probable business failure. We put your company as you would like it to be under a microscope and absorb all that there is to know about your business including your products/services, your company’s history and your future goals. We then evalute your past marketing strategies, advertising programs, and present corporate identity in order to assess your current position with the effectiveness of your previous marketing efforts. With further diligence we research your competition, your specific industry, your target market, and the available marketing statistics for your industry.

Foundation.

After a thorough analysis we assess what your market advantage is and we exploit it. We develop a custom marketing specialty which we use to develop your corporate identity. This includes your business name, logo, copywriting, slogans, letterheads, etc. to give your business a custom and refined look and feel that will lend support to your future marketing efforts.

Effective Advertising.

With a complete identity and a solid marketing foundation to build upon we begin to consider a more broad spectrum of advertising. Since we lay the proper groundwork your advertising will be well thought-out, strategically developed, and completely consistent with the rest of your marketing. We currently offer a wide range of advertising and design services including custom business analysis, marketing and advertising strategy and implementation, corporate identity, print advertising, direct mail; internet-related advertising, marketing, web hosting and maintenance. Our talented graphic designers specialize in creating ads with a message so you can rest assured that you will get attractive design as well as effective design.

The Choice.

Choosing The Advertising Solution means that you have made the decision to do what's necessary to have more successful advertising. It means that your goal isn't just about getting business in the short term, but long-term growth and success. You realize that having a good product or service, great customer service, good employees, and great business sense, is not all you need in order for your business to be successful. You realize that your advertising is extremely important for your success, and by choosing the EAS Advertising Solution you're choosing to take your advertising to the next level. Congratulations! Click HERE to visit our Advertising FAQ or Start Now!

Design Solution

While we would prefer every client to opt for a long-term approach like our Advertising Solution, some clients prefer to have individual advertisements designed as it fits into their current advertising program. Or perhaps your business has a marketing goal or upcoming promotion and you want to increase your short-term advertising to bring more awareness about the promotion. Perhaps, your already following a long-term advertising program and feel that you have a solid framework to build a successful business on. You may already know where your weak efforts are and you need help defining and filling the gaps. Whatever the case, Effective Advertising Solutions is here to help you reach your goals.

If you already have your corporate identity, marketing angle, ad campaigns, slogans, etc. we will work within your current advertising program and integrate supplementary advertising that will greatly enhance the overall effectiveness of your program. If you don’t have a current program, but are determined to have a specific type of advertisement created anyways, we will run a brief analysis of your company prior to beginning your first project.

Services

Corporate Identity.

Corporate Identity includes all of the physical characteristics that are associated with a corporation, esp. a logo, building, colors, etc. The Corporate Identity is the physical manifestation of a brand.

Company Name
Company Slogan
Custom Vanity Number (1-800-YOUR-BIZ)
Logo Design or Redesign
Logo Digitization
Business Cards
Letterhead Design
Envelope Design
Presentation Binder Cover Design
Promotional CD/DVD Disc Labels, Covers and Inserts
Advertising/Media Kits
Restaurant Menu Design
Company Folder Design
Informational Company Website

Direct Mail.

Direct Mail is targeted, personal, flexible, tangible, measurable, valuable and cost-effective. You can buy or rent mailing lists, or build your own with current customers you already have.

Postcards
Letters
Brochures
Custom-designed Stamps

Print Advertising.

Print Advertising is the more traditional ways of advertising. Running ads in regular periodicals such as specific target-market magazines provide an excellent atmosphere to run a print advertising campaign. The printing and publishing industries have made it very easy to mass-produce ads and other promotional pieces in high quality and color.

Magazine Ads
Book Cover Design
CD/DVD Disc Labels, Covers and Inserts
Promotional Flyers
Posters
Newspaper Ads
Door Hangers
Labels
Brochures
Catalogs
Bookmarks
Postcard

Internet Advertising.

Over 1.1 billion people use the internet—over 16.5% of the world's population! The internet presents the opportunity to reach far more potential prospects than any other advertising medium. With a communication tool this vast available to so many of your competitors, you must be diligent with your advertising and marketing to stick out above the crowd.

Website Design or Redesign
Flash or HTML based Website Design
Flash Animation
Internet Marketing
Website Hosting/Domains (certain restrictions apply)
Website Maintenance (certain restrictions apply)
Internet Banners
Floating Ads
Search Engine Optimization (SEO)
Email Newsletter
Email Advertisement

Business/Advertising Analysis Services.

Included in our Advertising Solution program we offer several analytic services to help measure the effectiveness and maintain the progress of your advertising program and ad campaigns. Don't assume your advertising is doing what it's supposed to, measure it and make sure it's working!

ROI (Return on Investment) Performance Analysis
Demographic/Industry and Marketing Research
Website Statistics, Click-ons, Web Advertising Return
Audit your creative advertising/marketing/designs
Audit your visual and advertising communications
SWOT Analysis of your Strenths/Weaknesses
Comptetive Comparison and Evaluation
Phone Statistical Research and Call Tracking
Ad campaign and advertising effectiveness analysis

Copywriting Services.

Professional copywriting, proofreading, and ad writing (slogans, theme verbage, etc.) is included with all of our design services.

Printing Services.

Professional printing is available for all of the printable products we offer; that we design. We work with several local and national printers to provide our clients with a wide variety of printing options at great prices.

Web Hosting/Maintenance Services.

Available only for websites we design, and certain requirements apply. Because our focus is advertising, design, and marketing, we do not offer the hosting or management of database-driven, e-commerce, or heavily programmed websites. We do offer design, marketing, and SEO services for this type of site so contact us and tell us about your website and your goals. We would be happy to see if we can help you.

Future Services.

We have plans in the future to expand our Interactive Media services including Interactive CD Business Cards, CD Portfolios, Animated Slide Shows, CD Biographies, Video Special Effects, 3D Graphics, and 3D Animation.

Custom.

If you have a particular service in mind that is similar to the services we currently provide please don't hesitate to contact us and let us know what you're looking for. We welcome the opportunity to expand our current abilities and help other businesses in process.