1. Visibility and "Recognizability." For virtually all profit and non-profit organizations, it is of vital importance that people know that the organization exists, and to be able to remember it. It is crucial to build a well-designed Corporate Identity as the foundation first—before proceeding with advertising options.
2. Image and Reputation. A Corporate Identity symbolizes an organization to outside consumers and businesses, and, thus, contributes to its image and reputation. Van den Bosch, De Jong and Elving (2005) explored possible relationships between corporate visual identity and reputation, and concluded that corporate visual identity plays a supportive role in corporate reputations.
3. Visual Coherence of Company Structure. A Corporate Identity expresses the structure of an organization to consumers and businesses, visualizing its coherence as well as the relationships between divisions or units. This is best described as a Corporate Visual Identity Structure and consists of three concepts: 1) monolithic brands for companies which have a single brand, 2) a branded identity in which different brands are developed for parts of the organization or for different product lines, and 3) an endorsed identity with different brands which are (visually) connected to each other.

Your logo is a snapshot of your company. People are overwhelmed by the amount of increasing competition and visually-stimulating media, and tend to lean towards convenience and instant gratification. Sure, a few people may read all of your ad, a few more may read some of it, but everyone will see it—even if only for a second. With overwhelming amounts of choices faced by time-crunched consumers people tend to form quick visual associations. Your logo can accomplish this by connecting and instantly conveying your brand message and emotional appeal. In small advertisements you may only have enough space for your logo and your contact information. If your logo projects the right company image, it may be the sole reason someone decides to try your company. Conversely, if it looks unprofessional or unclear about what you do, it alone may be the sole reason they choose the competition in the ad next to yours.

Your logo helps solidify awareness and familiarity. As your brand's most basic graphic element, your logo ties together all of your other sales materials. In fact, your logo may be the only visual element that your sales materials and advertising have in common. The right logo helps solidify customer loyalty while differentiating you from the competition.

Your image defines you. Your logo provides you a unique opportunity to look like a more established business than you already are. With a professional logo, you can look like a multi-million dollar conglomerate even if you're just a freelancer. People will associate the positive attributes of big companies such as security and financial stability with your company.

Building a solid corporate identity is pivotal to success in business today. Lay the right foundation with a professional and brandable logo.

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Looking for a budget logo solution? Our specialty is helping small business start-ups get started on the right foot. Because of the importance of your corporate identity, we don't want you to avoid having your corporate identity designed because of tight initial business start-up costs, so we decided to offer flexible custom packages that will work with your budget. We will work with you to provide you an affordable solution to your needs. We often create simple logos as part of a business card design or web design package. Contact us to learn more!

We recommend you add your website address. If you don't already have a website domain "yourcompany.com", we can set that up for you with a custom one-page website design to hold you over for the time being. This way we can add to your website later as your needs increase, but you won't have to redesign or reprint your business cards, and you'll have some type of web presence to list your contact info on. Here's an example. In addition, the sooner you lock in your domain name so it isn't taken by someone else the better.

One of your most personal, most-impactful, and cost-effective-per-impression sources of advertising. Give your business an edge—don't cut corners on your business cards!

Looking for a budget business card solution? Let us know up front that you want a very simple design, or even provide us with a sample of what you're looking for. It will still get the EAS professional designer's touch and still get our professional top-notch printing. We can give you a custom quote based on the time we estimate it will take to create your design. Business card design can be as affordable as $40! Contact us to learn more!